10 Biggest Nike Competitors
Nike dominates the global sneaker market with a 65.9% market share, while Adidas has a 14.7% market share. This statistic is a powerful indicator of Nike's dominance in the global sneaker market. It shows that Nike has a clear lead over Adidas, with more than four times the market share.
The world's largest athletic apparel company, Nike is best known for its footwear, apparel, and equipment.
Nike, Inc. is owned by Phil Knight and Bill Bowerman. Founded in 1964, it is an American multinational corporation that manufactures and sells clothing, footwear, and accessories. Currently, John Hoke serves as the company president and CEO.
Nike competitors include adidas, Skechers U.S.A., New Balance, Steve Madden and ASICS America. Nike ranks 1st in Overall Culture Score on Comparably vs its competitors.
Nike has maintained a considerable lead over second-ranked Gucci, with a brand value of US$15.6 billion, down 12% from 2020. The report calculates that the total value of the world's top 50 most valuable apparel brands has declined by 8%, decreasing to US$276.4 billion in 2021 compared to US$301.9 billion in 2020.
Nike's market cap of $136 billion is three times the size of Adidas. The Jordan Brand had revenue of $3.1 billion in the fiscal year ending May 2019—only 8% of company revenue—but likely represents a larger chunk of the market value because its 10% growth rate is faster than the company's overall.
Nike leads the pack of most popular sportswear brands in the U.S., followed by Lululemon and Adidas, respectively, according to a study by Rakuten, which offers coupons and cash-back services at more than 3,500 stores across the U.S.
The real reason why Stephen Curry left Nike for Under Armour – “That was me betting on myself.
Since Horst Dassler, the son of Adolf Dassler, passed away in 1987, adidas was sold and is no longer family-owned. Instead, Adidas is now owned by Adidas AG, a multinational corporate group owned by several shareholders. The majority holders are football club Bayern München and Austrian fitness company Runtastic.
The company targets both male and female consumers, however, it continues to make significant investments in its women's line, focusing on leggings, sports bras and 'athleisure'. Nike also strongly targets the youth demographic, noted as the favorite footwear and apparel brand for teens in 2019 in the US.
Nike is typically considered more popular than Adidas. Nike has established itself as a global brand and household name, with a strong presence in sportswear and a reputation for quality products.
But on Forbes's latest list of world's most valuable brands, Nike now ranks higher than Louis Vuitton. Nike, the list's highest ranking for an apparel or luxury brand, comes in at 18—valued at $27.5 billion with $30 billion in revenue.
Apple's services had more revenue than Nike and McDonald's combined, which was $72.3 billion. The strength of the business can help Apple insulate its earnings growth from the factors affecting its supply chain.
Indeed, Nike generated over $46.7 billion in revenue in 2022 (which included the Jordan brand), compared to Jordan's $5.12 billion in revenue in 2022. Thus the Jordan brand represented more than 10% of Nike's revenue in 2022. Analysis By Gennaro Cuofano – FourWeekMBA.
Nike continues to lead the Apparel 50 ranking in 2021. Nike once again leads Brand Finance's “Apparel 50” – the sports brand ranking of the world's most expensive apparel brands.
The original logo for Phil Knight's Blue Ribbon Sports was designed in 1964. Davidson's original 1971 Swoosh logo for Nike Shoes featured a simple, curved line. Back in 1978, the Nike symbol was refined with a bolder, thicker design.
Nike stats show that it's still the most popular sports brand in the world. In February 2022, Nike.com had over 98 million visits. The United States had the highest number of visitors to Nike's official website. It is widely known that Nike specifically targets the U.S. online audience.
Nike has retained the title of the world's most apparel brand for the 7th consecutive year, despite recording a 13% brand value drop to US$30.4 billion. The brand still maintains a considerable lead over second-ranked Gucci, with a brand value of US$15.6 billion, down 12% from 2020.
The brand value of Nike has increased year-on-year since 2010 and reached around 50 billion U.S. dollars in 2022. In comparison, the adidas brand was valued at approximately 16 billion U.S. dollars in 2022 – increasing for the sixth consecutive year following two years of decline.
Good news for Nike — the brand is still cool. That's according to the 10,000 teens across 44 states who responded to Piper Sandler's 42nd semi-annual survey this fall. As per the results, Nike earned the top spots for footwear and apparel in the survey that ranked teen's favorite brands.
Adidas is the older of the two rivals and has a fascinating story associated with its beginning. The two Dassler brothers – Adolf and Rudolf – started manufacturing sports shoes in the year 1924.
Nike is a footwear powerhouse comprising various brands, including Jordan and Converse. Indeed, Nike generated over $46.7 billion in revenue in 2022 (which included the Jordan brand), compared to Jordan's $5.12 billion in revenue in 2022. Thus the Jordan brand represented more than 10% of Nike's revenue in 2022.
At the time when Nike and Michael Jordan signed the contract, competitor adidas was still 50% larger by revenue than Nike. In 2021, the Jordan Brand generated a revenue of $4.711 billion. This means that in 2021, the Jordan Brand accounted for 13.17% of Nike's wholesale revenues.
Nike is the most valuable apparel brand, boasting a brand value of over 30 billion U.S. dollars. In other words, Nike is not just the world's leading sports clothing brand, it is also the single most valuable apparel brand on the planet overall.